Web Site Design and Development in Thailand.

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Outsourcing your web design requirements to professional teams of American and European designers resident in Thailand, can save you or your company hundreds, thousands, and even tens of thousands of dollars. In terms of time, it could well be cheaper than even doing it yourself.

Although the mystique of design has been brought to the hands of the amateur over the years by free template sites, on-line builders, and page design and editing software, professional website design and development worldwide is still an expensive commodity - the best sites are hand-crafted and custom designed and coded from the ground upA commercial website is a shop sign, the interior of your shop, the goods display, and the sales service; if any of these features are lacking, you may as well be running a corner shop or a mom & pop store, just hoping that customers will drop in and find what they want among all the junk and cartons.

The main disadvantage facing the DIY site builder is that although the software provides the construction solutions, it does not fill the gaps in the knowledge of marketing, layout, graphic and photographic skills, the compelling text without the hype, and most important: SEO.

Questions to ask yourself are:

• How effective is my advertising?
• Does my business really need a web site?
• Is the business 100% web based?
• Am I a private vendor with something one-off to sell?
• Is my activity non-commercial?
• How important is SEO (Search Engine Optimization)


Marketing:
It's not enough just to think up something to sell, or a service to provide - some research needs to be done to see if a market really exists, and whether the market is local, regional, national, or global. All these things will later have an effect on the type and importance of your SEO.

Your kind of business:

Here are some of the most popular sites we get asked for:

Real estate is big business and is moving towards becoming very much an Internet driven industry. Newspapers and magazines are losing out to the on-line classified ads, which are often free, or to the websites of real estate agencies in Thailand. On-line realtor and realty firms often provide a better personal service when it comes to targeted purchase and sales as they are able to let their web sites take a lot of the work of their hands, and they may not need to invest in elaborate walk-in, high street offices. Private vendors are also able to publish a blog or a stand-alone web site to sell their property.

Automobile sales are booming in developing countries, as their economies pick up. However, vehicle repair facilities and maintenance do not always develop rapidly enough and breaking down on a lonely stretch of road in a foreign country might be alarming for many people. Car repair services in Thailand have come up with some interesting solutions for foreign residents, exploiting the Internet in a country that does not have cheap auto breakdown services such as the British AA and RAC, the French ADF, and the German ADAC.

Legal services in Thailand for resident foreigners base some of their success on very aggressive marketing, and nearly always at elevated prices. With good SEO, smaller law firms in Thailand are now breaking into the market by associating themselves with consultancies and B2B networks. They are able to offer the same fees for foreigners as for their Thai clients.

The building and construction industry is booming too, and with the enormous hikes in oil prices, investors, architects, and constructors, are looking for alternative, environmentally friendly solutions that are also cost effective with a reasonable ROI. One company specialized in alternative energy is now able to base most of its enquiries on its presence on the Internet and is fast becoming one of the country's leading sources for solar solutions.

Non-commercial organizations have now been able to save significant sums on their overheads by investing in a presence on the Internet. In the example of the Education Department of Bangkok Archdiocese, which governs 43 large schools and colleges in Thailand, their recruiting for foreign teachers now takes place through their website, saving vast sums in advertising and placement agency fees.

Other schools, particularly language institutes base their success almost entirely on their web presence, particularly TESOL certificate course providers.

Search Engine Optimization (SEO)
Gone are the days when a few keywords in the meta tags on your site header will get you found. Getting people to find your website has become a complex system of linking, cross-linking and anything else that can be done to get your site known. Probably SEO is not an accurate term nowadays, as many leads to you site will be made from powerful sites that link back to your site. This is painstaking, methodology - so time consuming in fact that it's best left to an SEO professional. The fees are not outrageous and can, in some cases, guarantee a first page on Google in the search results. Without SEO, your site is like a mom-and-pop store in a back alley, that doesn't advertise and just hopes that someone will walk in by coincidence and buy something.

Language Localisation:
In these days of globalisation, we can't expect all our customers to speak English; if we want their trade we have to go to them in a language they understand, and it also needs to be peruasive. Ultralingua, our in-house translating division, combines the skills of qualified, experienced linguists, copywriters, web designers and software engineers to get just the right message across to your clients.

Consulting
A good web design firm does more than just build a web site to your instructions, they provide the elements that will make it work, including the right balance of text and images, and the right kind of text in the right style in the right language. One-man operations are unable to do that without outsourcing at extra cost, and their fees may not be any cheaper than the professional teams of experts. A web design consultancy in Thailand will provide detailed quotations and a lot of advice before you commit.
SiamConsulting's web division at UniversalX can answer all your questions.

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